About Us

About the Founder

Matt Zembruski is the company founder and creator of the Juti Bar. His background is in engineering and project management, but his true passions lie in the worlds of nutrition and fitness.

Beginning in the summer of 2003 when he first experienced his mom’s baked energy bars, Matt quickly adopted them as his favorite breakfast food. And after several years of continually improving the recipe and eating a Juti Bar for breakfast just about every day, he wanted to share them with the world so others could also have the opportunity to experience this amazing on-the-go energizer.

Matt spent years sharing these early versions of the Juti Bar with friends, family, nutritionists, athletes, and other busy health conscious individuals. He listened to their feedback, connected with health experts across the country, and upgraded the recipe and the quality of the ingredients…again and again and again. Matt didn’t rest until the Juti Bar was fully organic, gluten-free and vegan – with the highest quality ingredients that can be found around the world.

Matt believes the Juti Bar can make it easier for you to make healthier choices, so you can feel great and have lots of natural energy throughout your day. Many years have gone by since his mom first introduced him to the super healthy food that changed his life. And in the years to come Matt hopes that the Juti Bar will make a tasty and nutritious impact in your life and your health as well.

Where It All Began

Like most things that taste great, the Juti Bar was first created in a mother’s kitchen. Matt’s Mom, who is passionate about proper nutrition, baked a batch of health bars to give to Matt and his dad before they headed out for an early morning round of golf.

After playing some golf, both guys were pretty hungry so they each ate the homemade energy bar they had brought with them. Matt was immediately impressed by the bar’s awesome taste and delightful texture, but he was even more surprised when he had plenty of energy for the next four to five hours of golfing and running around that day. When he returned to his parents’ house later that afternoon, Matt thanked his mom for the amazing bars and got the recipe so he could start making his own every month. He was very excited because he knew these bars provided the flavor, nutrition, and “staying power” that he had been unable to find in any other on-the-go breakfast options.

In his own words, here’s part of the reason why Matt was so excited to discover his mom’s healthy treat that day:

“Over the years, many doctors & health experts have suggested that adults eat a bowl of oatmeal every morning as a way of staying healthy, getting enough fiber, etc. Well, I tried that for a while and it didn’t work for me. On many mornings, I just didn’t have time to make & eat a sit-down breakfast. But even on the days I did have time, it wasn’t that tasty or enjoyable for me. In my heart and in my taste buds, I knew there was a better way.”

From its simple beginnings the Juti Bar recipe has undergone a number of changes. It has been tweaked to perfection to fill you up, nourish your body and delight your taste buds. Over the years, Matt and his advisory team of nutritionists and athletes went to great lengths to ensure that the Juti Bar you eat today is made from the finest ingredients available in the world. You can learn more about each of the premium ingredients on the BAR INFO page.

Since those first home-baked batches of bars were made in 2003, families all across the nation have discovered the lasting satisfaction and pure goodness that Juti Bars bring to their lives. But don’t just take our word for it. See what some of our customers have to say about Juti Bar on our REVIEWS page.