Where It All Began
Like most things that taste great, the Juti Bar was first created in a mother’s kitchen. Matt’s Mom, who is passionate about proper nutrition, baked a batch of health bars to give to Matt and his dad before they headed out for an early morning round of golf. After playing some golf, both guys were pretty hungry so they each ate the homemade energy bar they had brought with them. Matt was immediately impressed by the bar’s awesome taste and delightful texture, but he was even more surprised when he had plenty of energy for the next four to five hours of golfing and running around that day. When he returned to his parents’ house later that afternoon, Matt thanked his mom for the amazing bars and got the recipe so he could start making his own every month. He was very excited because he knew these bars provided the flavor, nutrition, and “staying power” that he had been unable to find in any other on-the-go breakfast options.
In his own words, here’s part of the reason why Matt was so excited to discover his mom’s healthy treat that day:
“Over the years, many doctors & health experts have suggested that adults eat a bowl of oatmeal every morning as a way of staying healthy, getting enough fiber, etc. Well, I tried that for a while and it didn’t work for me. On many mornings, I just didn’t have time to make & eat a sit-down breakfast. But even on the days I did have time, it wasn’t that tasty or enjoyable for me. In my heart and in my taste buds, I knew there was a better way.”